New Belgium's newest beer, Ranger, has arrived in the Twin Cities metro. And thanks to The Four Firkins email updates, I have been made aware of it! Ranger is supposed to be a true, american-style IPA. It has hops, hops and more hops. Is that enough lupulin for you?
Check out these links for more info:
I was told New Belgium is changing all their logos to match the ranger beer. I was wondering what Mr. Beer thought of it. I think the logo makes it look cheap and they'll probably go back to their original logos.
ReplyDeleteHmmm. Is that my new title? Mr. Beer? That might be copyright infringement ;) I think some breweries are trying to go with a more "modern" look. It usually entails simplifying the logo and/or label. I don't know if you can get Schell's in Colorado, but they have also modernized their labels. It seems that the breweries are opting for more bold easy-to-read labels instead of more artistic ones. I guess only time will tell if they're successful. I like the new Schell's labels, but I'm not sure about the Ranger label. Seems kind of boring to me.
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